Manuela Exterior on a rainy day. Exterior features yellow awnings and shrubbery on the corner of a city street.

Whether you’re visiting New York or a born and raised New Yorker, a day in SoHo never fails to feel quintessentially New York. The neighborhood may have changed over the years, yet, at the core, artists and creatives still walk the streets. From iconic designers to local independent shops, the artistic energy still feels palpable. 

For a morning, afternoon, or evening pre-reservation, we’ve put together a list of our favorite independent shops in the area. Join us for Brunch, Lunch, Happy Hour, Dinner, or Late Night.

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Bookstores 

Codex: Used and new books line the walls of this tiny bookstore. 

Dashwood: Photography books, new and out-of-print. 

McNally Jackson: A staple since 204, and our next-door neighbor.

Climax: Art, photography, and hard-to-find books. 

Clothing Shops

Oroboro: A women’s multi-brand store featuring rare and emerging designers.

C’H’C’M’: A menswear multi-store brand featuring Japanese, European & American designers.

Blue In Green: A menswear store specializing in Japanese designers and denim.

Rachel Comey: A New York City-based womenswear brand known for artistic silhouettes. 

Batsheva: A New York City-based womenswear brand known for Victorian and Prairie meets New York City dresses, tops, and skirts.

No.6: A women’s multi-brand store featuring European designers as well as their handmade clogs.

Mess: A multi-brand shop celebrating imperfection. 

Colbo: A mulit-brand shop selling records, homegoods, and clothes.

Wythe: A menswear shop focused on Americana.

9th Street Vintage: A vintage shop specializing in pre-1060s clothing. 

Specialty Shops: 

Silver Lining Opticians: Vintage and new eyewear from Japanese, European, and American brands.

Rudy’s Music: The guitar shop in New York City since 1978.

Good For The Study: A curated selection of stationery, writing instruments, and desk accessories.

Selima Optique: A New York City eyewear destination since 1993.

9th Street Postal: Post office meets stationary store. 

Entertainment: 

The Public Theater: One of the nation’s first public theaters.

The Joyce Theater: A theater built by dancers, for dancers. 

Ojas Listening Room: An immersive listening session.